Philippines is known as one of the place where best dishes/menus are cooked. Our potential in cooking different kinds of menus with mouth-watering taste tends to attract not only local Filipinos but also foreign tongues. Filipinos love to eat and since they are naturally hospitable and gregarious, food is the basis of their social life. This caused the rapid increase in numbers of restaurants, fast-food chains and carenderias. If we will observe, food business is one of the most successful among all other industry. Aside from that Filipinos are fond of conducting parties, celebrations, and reunions because of having the characteristic of strong family ties. Of course, eating will not be missed in this situation. This is why e decided to manufacture dishwashing liquid and make its marketing plan. There are lots of dishwashing liquid already existing in the market. This marketing plan will serve as our guide for our product to compete with the other products. Included are the strategies we will make to promote the product and position it to the mind of consumer. We consider in this plan the principles of marketing mix – product, price, place, promotion, and positioning. With this, we can detect possible risk that may become problem and cause crisis to our product and make an advance plan to avoid it to happen.
No comments:
Post a Comment