There are so many consumer products in our market such as peanut butter that is best to eat with bread or cookies. We chose peanut butter in this marketing plan because we believe that this product will be successful in fulfilling the needs and wants of our customers. Foremost, our product distinguishes itself among others with the mildness of milk that blends with the sweetness of peanut. Aside from that it was designed into a squeezable package to best cater the demands of the consumers. More than that the design is far convenient and will going to make eating more enjoyable without a mess. This offers an opportunity for children to have a certain degree of independence from their parents. As we can see, the target of this product is not only the children but mainly their parents. We offered a good value strategy in our pricing to have a brighter start in the industry. We also selected leaflets as a means of our promotion to keep in touch with our target market aside from the fact that it is cheaper compared to broadcasting. The level zero of product distribution is very effective in building personal relationship with our consumers. And we can greatly establish ourselves in this business by giving our consumers a high quality product that would not only fulfill satisfaction but will give them delight.
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