CassKake

“Let’s take this as simple as it is. The product we are to offer in the market is well known to be one of the Filipino Delicacies, “Cassava cake”. Freshly made from the coconut milk, Filipinos have been craving for its sweetness. Known to be the third largest source of carbohydrates of human food, we guarantee the nutritional value it can contribute to the health of our customers.”

We, the manufacturer wished to enter the food industry specialized in creative alternative yet nutritious and delicious merienda for the reason that Filipinos are known to be merienda lover.

With our cassava cake development, we take into consideration the marketing principles we’ve learned, particularly those techniques and strategies that served as our guide in the application for our plan. Our plan focuses on three main goals, to promote an esteem product, we marketers developed, as special than usual, to provide evidences on how our marketing plan furnish into a product- customer oriented scheme, that is not only selling and advertising but also making profitable customer relationship and to reasonably explain the 5P’s of the production mix to satisfies publics curiosity about how our marketing plan operates from reflecting upon what we will offer to the market up to the promotional mix. We minister to bring into or noticed by the public and ascertaining the analysis of its internal strength and weaknesses as to perceive its opportunities and threats.

In the other side as to the extent of maximizing our gain, which is the main objective of this plan, we deliberated on our budget requirements, maintaining everything in balance and pursuing a greater value to the customers. Raising a capital of five hundred pesos (P500.00) just an introductory assessment in a region to sell, every small amount of cost we incur, must be included in the forecast of our preliminary offered value. Thus, our financial estimate in our value proposition would be the demand of the product itself in the industry, its present standing and its overall impact to the mass market.