String Bag

VAJ is a partnership, and it means Vincent, Aljon and Jason, these are the names of the partners who bind themselves together to came up with the production of string bags. We, the partners choose this product because it is unique, stylish, useful, and fashionable.

What is a string bag anyway? String bag is a stylish bag which can be use in various ways like carrying notebooks or some books in school.
Why is our product unique? we have searched in the internet for this bag but we found out that internationally it is still not known, so we choose this because it’s design will click to our target customers which are the teenagers that are so conscious with the design of their things, especially to the things that can match their emotions.
Why is our product useful? Our product are string bags, it is useful because it is use to carry and keep things. Our product is for sure helpful and in style.

Our product which is the string bag is like a blooming flower in the garden; Why? Because these kind of string bags are different from others. Our string bag unlike others is a stylish bag which can portray the desired design of our customers.

Our promotion for this string bag to make it bloom is by Airing TV commercials, Radio commercials, Print advertisement and our main promotion is our website, where people can view designs and the most beautiful part here is our valued customers can customized, can design, can personalized their desired bag. And whatever design they made and choose will be made according to their desire. But, out in the malls we are going to promote and sell our designs which will fit in whatever season. Our new product which are the string bags are made because of the people and whatever people desired in string bag is our command.

CassKake

“Let’s take this as simple as it is. The product we are to offer in the market is well known to be one of the Filipino Delicacies, “Cassava cake”. Freshly made from the coconut milk, Filipinos have been craving for its sweetness. Known to be the third largest source of carbohydrates of human food, we guarantee the nutritional value it can contribute to the health of our customers.”

We, the manufacturer wished to enter the food industry specialized in creative alternative yet nutritious and delicious merienda for the reason that Filipinos are known to be merienda lover.

With our cassava cake development, we take into consideration the marketing principles we’ve learned, particularly those techniques and strategies that served as our guide in the application for our plan. Our plan focuses on three main goals, to promote an esteem product, we marketers developed, as special than usual, to provide evidences on how our marketing plan furnish into a product- customer oriented scheme, that is not only selling and advertising but also making profitable customer relationship and to reasonably explain the 5P’s of the production mix to satisfies publics curiosity about how our marketing plan operates from reflecting upon what we will offer to the market up to the promotional mix. We minister to bring into or noticed by the public and ascertaining the analysis of its internal strength and weaknesses as to perceive its opportunities and threats.

In the other side as to the extent of maximizing our gain, which is the main objective of this plan, we deliberated on our budget requirements, maintaining everything in balance and pursuing a greater value to the customers. Raising a capital of five hundred pesos (P500.00) just an introductory assessment in a region to sell, every small amount of cost we incur, must be included in the forecast of our preliminary offered value. Thus, our financial estimate in our value proposition would be the demand of the product itself in the industry, its present standing and its overall impact to the mass market.

Milky Nuts

There are so many consumer products in our market such as peanut butter that is best to eat with bread or cookies. We chose peanut butter in this marketing plan because we believe that this product will be successful in fulfilling the needs and wants of our customers. Foremost, our product distinguishes itself among others with the mildness of milk that blends with the sweetness of peanut. Aside from that it was designed into a squeezable package to best cater the demands of the consumers. More than that the design is far convenient and will going to make eating more enjoyable without a mess. This offers an opportunity for children to have a certain degree of independence from their parents. As we can see, the target of this product is not only the children but mainly their parents. We offered a good value strategy in our pricing to have a brighter start in the industry. We also selected leaflets as a means of our promotion to keep in touch with our target market aside from the fact that it is cheaper compared to broadcasting. The level zero of product distribution is very effective in building personal relationship with our consumers. And we can greatly establish ourselves in this business by giving our consumers a high quality product that would not only fulfill satisfaction but will give them delight.

Spark dishwashing liquid, will it spark?

Philippines is known as one of the place where best dishes/menus are cooked. Our potential in cooking different kinds of menus with mouth-watering taste tends to attract not only local Filipinos but also foreign tongues. Filipinos love to eat and since they are naturally hospitable and gregarious, food is the basis of their social life. This caused the rapid increase in numbers of restaurants, fast-food chains and carenderias. If we will observe, food business is one of the most successful among all other industry. Aside from that Filipinos are fond of conducting parties, celebrations, and reunions because of having the characteristic of strong family ties. Of course, eating will not be missed in this situation. This is why e decided to manufacture dishwashing liquid and make its marketing plan. There are lots of dishwashing liquid already existing in the market. This marketing plan will serve as our guide for our product to compete with the other products. Included are the strategies we will make to promote the product and position it to the mind of consumer. We consider in this plan the principles of marketing mix – product, price, place, promotion, and positioning. With this, we can detect possible risk that may become problem and cause crisis to our product and make an advance plan to avoid it to happen.

Xpress Shake, will you shake it?

Fruit shakes, along with other refreshments, have been all through our lives not just every summer but also throughout the year. Only a few people consider what benefits they are getting in some traditional summer refreshments. We, the marketing team, aim in this marketing plan to provide our future customers the best thirst-quenching refreshment around while having the most utility of nutrition from different fruits (and possibly when growth occurs in the future vegetables).

We have conducted this study to properly assess the profitability of our product once introduced to the public and to forecast reactions from them. Also we have considered in this study how the product can grow like the other companies’ competing products. We might even become the market leader in the industry. We have stated in our marketing strategies in this document on how to provide our customers the optimum satisfaction and be able to control, if not, minimize the products underlying weaknesses and external threats that would define the future of our product.

‘Xfresh Shake’ products are assured to be a probable click to the public because according to research, some of our leading competitors are doing well in the industry. They are also seen profitable and beneficial for both the business and its customers. Details in the marketing plan document explain these ideas.

Nutri Pao, nutritious siopao?

For many years, siopao industry has done great in the market. It started as just a food by Chinese people. Later, people from other countries discovered its deliciousness and adapted it and built their own business which offers these siopaos, also known as steamed buns. As the industry for siopao grows, different innovations have done to improve the product as well as to attract new customers. These innovations resulted to different variety of siopao which was introduced in the market. There are called bola-bola and asado which really get the attention of customers and led to high profits.

In this marketing plan, the study started by knowing the history of siopao before it has been introduced to the market and has its great success. By doing these, we have learned why siopao is famous among customers and discovered some of the secrets why siopao is delicious.This marketing plan states where the different varieties of siopao came from and the different known businesses that serve this product in the market.

In the latter part of the plan, we have shown how we arrive to complete the product and give the recipe we use. The pricing strategy that the team chose which the best strategy for the product is is also stated and the considerations in choosing the target market have been included. The positioning of the product or labeling is discussed. The way of the promotion and its distribution channel is also stated.

HEAMAI, the healthy siomai?

Hexumvirate Co. will be the leading organization in the food industry that satisfies the distinct needs and wants of individuals while showcasing creativity and optimism. In line with this vision, the organization will offer their peculiar shumai named HEAMAI™ in satisfying the hunger at an affordable price. This organization is tasked to create value and make a difference; to inspire individual in every food that is served; and to relieve hunger of every individuals.

The shumai was named HEAMAI™ to mean “healthy shumai”. The product is good to health because of its contents: vegetables, eggs and fish. This product is advisable to individuals especially to those health-conscious individuals as well as weight-conscious ones.

Shumai products nowadays are widely distributed and most of them use meat as the main ingredient. However, fish shumai is not offered in the market but there are people who can do so. As of now, HEAMAI is the only fish shumai available in the market and will continue satisfying our target markets’ needs.

The process of producing HEAMAI™ is very meticulous. You need an intent inspection of the fish to ensure that no bones are left. In virtue of this, HEAMAI™ is the pioneer of manufactured fish shumai. It’s unique because utilizes fish and vegetables instead of the mediocre meat, hence, everyone is assured that it is free from bones.
Of what have been presented, Hexumvirate Co. fulfilled its objectives: to continuously improve the quality of the product offered; to encourage optimism; to uphold open-mindedness; and to promote health to individuals.

The company is pushing the creativity and optimism in food manufacturing. The love of health an body will be the tool in up scaling the organization’s performance while continuously possessing creativity of manufacturing.